Protecting digital integrity in the age of deepfakes and identity fraud

Has identity fraud experienced a coup? AI-powered synthesized media attacks, commonly referred to as deepfakes, have turned the fraud landscape on its head, spiking 3000% in 12 months and dominating discussions around what may destabilize digital integrity and trust in the years to come.

Deepfakes are fast becoming the tactic du jour for fraud. The increased availability of generative AI and face-swap apps are enabling cybercriminals to significantly increase their deepfake fraud attempts by impersonation. It can enable fraudsters to manipulate someone’s facial expression, voice, body language, and even skin texture. As sophisticated as the technology has become, it will only continue to evolve and become more convincing. Online fraud tactics are akin to a virus, mutating to avoid cyber defenses to cause maximum damage. 

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